Social media consistency is hard, but don’t give up yet!

By: Samantha Sliger

 It’s time to talk about it. You had high hopes for what social media could mean for your small business, but over time you’ve lost motivation to keep your accounts up to date. Well, listen, you entrepreneur, don’t give up yet! We live in an age where over 80 percent of the United States population is using social media. This means that we are lucky enough to have tons of tools to help with creating social pages that thrive! 

  1. “My posts lack creative design”

Canva Premium is an online graphic design program that allows users to choose from thousands of templates. Creating enjoyable content is hard, especially if you don’t have a graphic designer on your team, but this is where Canva comes in. With the substantial number of templates, the creative possibilities are endless.  

Price: Starts at $12.99 a month 


  • Publish designs directly from the Canva  
  • No prior design skills needed 
  • User friendly interface 
  • Affordable pricing  
  • Offers certification courses 

These are just a few of the tutorials Canva offers customers to help grow your business.

Still not convinced? Look at these posts. Which one do you like more? The one on the right? Of course, you do! I made the design on the right in five minutes by using a Canva Pro template and you can, too.

Sally's Cupcakes.png
Sally's Cupcakes (1).png

2. “I just don’t have time to post everyday”

Hootsuite is a platform that allows businesses to schedule out their content weeks to months in advance. By spending a few hours crafting content that your audience will actually like and then scheduling it in Hootsuite, you will stop posting filler content. By filler content I mean when you realize it’s been two weeks since you last posted so you throw a picture of your product up on the Gram to make up for it. No judgement. We’ve all been there.

Price: Starts at $49.99 a month 


  • Schedule posts and stories in advance 
  • Schedule posts for multiple platforms 
  • User friendly interface 
  • Certification course available 

Want to know what it looks like? Here is an example of content that has been scheduled on Hootsuite. 

3. “Is having a social media account even worth it?”

So, you think you want to be on Instagram, but aren’t sure it’s worth it. Let’s start by talking about the type of account you have. If you have an Instagram business account it means that you have switched your profile from personal use to business use. Now, you will have access to a variety of analytics including: engagements, follower rate, audience demographics, how many times your post was shared, as well as others. Using an Instagram business account allows you to understand what kind of content your followers like as well as what posts don’t do very well. With this information you can then focus on uploading content that is most engaging for your audience.

Price: Free! 


  • Access to Instagram Analytics 
  • Advertise and sell through the app 
  • Add contact information to bio 
  • Connect Instagram page to Facebook  
  • Includes Promoted posts 

Take a look at all the great data insights you are able to get by using an Instagram business profile.

Now go get started… 

The tools above will help to make the most use out of your social media pages. Canva puts the fun back into creating engaging content. Hootsuite allows for easy scheduling of content in advance. Instagram Business lets you check your social media analytics, which then helps you to know what content your audience enjoys best.  

Most importantly they’ll save you time every week! 

– Samantha Sliger

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