By: Caroline Carey

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In the advertising industry, many graduates face the obstacle of finding a career in not only a position that is lucrative, but also appealing. Luckily, according to Forbes, a 2017 study states that one out of 40 graduates are unemployed (Council, 2017). This means that many graduates do have success finding a position, but overall many question their attempts when it comes to scoring a position in the ad world.

Below are some tips students use upon graduating to give them a step above the other applicants:

Get your foot in the door by applying for an internship or part-time job. Today, we see a majority of students interning during the four years they attend school, but many find that interning the year they graduate could be more beneficial. An internship not only helps you by networking with potential employers, but also helps you decide what position in an agency would be the best fit for you. Many graduates during or after completing the internship could potentially be given the opportunity of a permanent position. In the end, interning will provide you with a sense of familiarity in a working environment and can give you a basis on how the industry runs.

Frequently updating your resume and cover letter is also another significant step to scoring the position you want. You should always be updating your cover letter and essentially tailoring it to your employer. Also, when creating a cover letter, make sure to highlight your strengths within the specific job title to highlight the skills you already have. In addition, a graduate should always be updating their resume with information, as well as new and past portfolio work. If you find yourself running into trouble when crafting your resume, reach out to a mentor or a professor to help add in advice to make yourself more marketable. Recruiting directors on average spend about 15 seconds reviewing resume and cover letters (Karsh, 2007). So, how will you make yours unique?

Lastly, conduct research. The search for a position in the advertising agency and the interview process are considered the most straining to new applicants. Before you have applied for the position, you should have already conducted research and be familiar with the agency. Also, if you have been contacted for an interview, the weeks prior should be dedicated to additional research on the person or people you will be meeting with. You should already know your employers before you have to meet with them. While in the interview, don’t be afraid to ask questions. In 2016, the manager of talent for Bartle Bogle Hegarty, a global advertising agency, gave advice when on the topics of questions during interviews stating that having no questions during an interview can come off as a general lack of interest (Richards, 2016). After the interview is over, whether you have scored your dream job or not, you should always be following up. After an interview, emails are always beneficial especially when they are personalized and respectful.

The job search process will always be a challenging task, no matter what you are applying for. Getting your foot in the door, updating what makes you marketable and keeping yourself informed will always benefit you during job searching. These tips are set to give you the edge that can set you aside from others and give you the personal step above.

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Citations

Council, F. C. (2017, May 24). 12 Tips for college grads entering the workforce. https://www.forbes.com/sites/forbescoachescouncil/2017/05/24/12-tips-for-college-grads-entering-the-workforce/#361ee9e22a98.

Karsh, B. (2007, July 2). Ask Brad: Does anyone ever read cover letters? https://adage.com/article/ask-brad/brad-read-cover-letters/118942.  

Richards. (2016, April 20). 9 Tips for landing your first job at an advertising agency. https://www.adweek.com/brand-marketing/9-tips-landing-your-first-job-advertising-agency-170610/.

By: Riley Sawicki

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Journalism is a field that is continuously initiating change in the ways audiences are receiving information, or sometimes, hearing the latest gossip. This is an area where once printing presses were the norm, followed by newspapers being put into production in large factories, and now we are headed towards a strictly digital age. If this field of broadcast, print, digital and photo can grow and manage these generational obstacles, then why are we not following the societal push for equal opportunities for women within the industry?

As a student of the Reed College of Media at West Virginia University, I witness the dynamic difference in numbers between male and female students enrolled in classes involving multimedia and journalism. According to reports from the American Society of Newspaper Editors, women dominate over two-thirds of students graduating with degrees in journalism or an associated field; however, women only make up a third of newsroom employees, with the majority working for online publications (ASNE, 2016).

Does this mean women are coming into journalism programs and deciding to follow a different career path? Or are women being pushed out of this field? In surveys conducted by the American Society of Newspaper Editors, only 38% of women comprise of the newsroom, but 50% are writing for strictly online publications (ASNE, 2016). Statistically, there is evidence that minorities are the least present in journalism, but we do not know the exact reason as to why there is a lack of women in journalism post-graduation. There is simply the automatic assumption that publications are favoring men applicants over females, even though there are more women available. While journalism and communications are an ever growing occupational path for incoming college students, women graduating with degrees from media colleges are often falling into professions unrelated to their studies. In reports from 2018, women graduating with a communications or journalism degree were placed into occupations vastly different than their male counterparts. Women were holding careers in K-12 education, managers, secretaries or not working at all. While men with journalism degrees were working in sales, law, as chief executives, legislatures, managers and K-12 education (Gu, 2018). 

The women that are in these fields must render their thoughts to fit into this standard set for women. A journalist is expected to be persistent, display sound judgment and to always be accessible, but when women fill these shoes, they are targeted by their audience. So often, female journalists have to edit themselves to be less threatening communicators. Does entering a field of work that is risky for women explain why there are few females in newsrooms? Story by story, female journalists are strategically protecting their presence online, so they do not risk threats placed on them through social media channels and email exchanges. Anne Helen Petersen comments in the article The cost of reporting while female, “It’s exhausting to try to experience the reporting world from the same place of safety as a straight white man, but female reporters, especially minorities and those who identify as queer, often forget how many things are making us tired—and making our jobs so much harder,” (Petersen, 2018).

 The idea of gender continues to divide the journalism field and what opportunities journalists can pursue in their careers. Most often, females are assigned beats labeled as “soft news.” Consequently, women are given community-based, small town, human-interest “soft news” stories and features and are often seen in regional news organizations (Oxford Research Encyclopedias, 2017). These beats are only some of the widely gendered patterns in the topics females versus males are able to cover. This gendered coverage is significantly seen in sports and politics that are popularly assigned to men over women. 

 In an early feminist analysis of journalism referring back to 1981, Catherine Covert’s feminist theorizing suggested that the social construct of how females think and know is vastly different than their male counterparts (Oxford Research Encyclopedias, 2017). The gendered experiences and socialization of women have an immense effect on the way women journalists research, source, frame and write stories in the newsroom. The qualities and traits that are opposite to men should not stand as the deciding factor of allowing women to flourish in their careers, journalism or not. This unprecedented stigma of women in the newsroom has to change and is going to, one degree at a time.

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2016 Survey. (0AD). Retrieved from https://members.newsleaders.org/content.asp?contentid=447.

Gu, J. (2018, March 15). Retrieved from https://www.bloomberg.com/graphics/2018-women-professional-inequality-college/.

Petersen, A. H. (0AD). The cost of reporting while female. Retrieved from https://www.cjr.org/special_report/reporting-female-harassment-journalism.php.

Steiner, L. (2018, July 19). Gender and Journalism. Retrieved from https://oxfordre.com/communication/abstract/10.1093/acrefore/9780190228613.001.0001/ acrefore-9780190228613-e-91.

By: Nicholas Morin

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Working in an advertising or public relations agency has always seemed like an amazing career path. Sure, the hours are long, but working in that field can bring you to so many different places in your life. Since the start of my college adventure at West Virginia University, I have always wanted to work in a large agency in a big city with household named clients. To me, that’s what being in the strategic communication field is all about. However, working in agency life isn’t always what people expect. So here is a list of a few pros and cons that lay out what really goes on in the AD/PR agency world today.

Let’s start with the pros!

1. Being up to date on what is buzzing in the consumer network today is such an important aspect of being a professional strategic communicator. Often, working for an in-house company that has an older demographic can lead employees to lose touch with what is going on with trends. For the most part, agencies stay up to date with current market and industry trends (Ruuth, 2018). Agencies deal with multiple clients day in and day out which means watching the trends both from the consumer and market is extremely important when working to be successful. What does this mean for you? Well, by working in an agency, part of your job will be to watch those trends move and keep an eye on the market. Working in an agency will keep you up to date and ready to tackle anything in the industry.
2. On top of being ahead in your field, creative agencies are known to have a great social environment. During the long hours and time spent in the office, agency life allows you to build strong friendships with colleagues and sometimes even participate in company-wide activities. Some agencies are even known to throw parties to get their employees together (DornPassionate, 2019).
3. Connections are huge in this industry. Building, maintaining, and keeping relationships with industry professionals is a key to long-term success. Agency PPC managers have those connections and experiences with all types of businesses, clients, and different niche industries that can help spark those networking opportunities (Ruuth, 2018).
   

Now, the negatives.

1. Living a happy and healthy lifestyle is a universal goal for everyone. What is important to remember when venturing into the life of an agency employee are the long hours and stressful situations you are bound to end up in. Agencies are known to overwork their employees, especially their creatives (DornPassionate, 2019).
2. Along with the heavy amounts of work and creative overload, getting credit from your boss to the higher-ups is few and far between. There will be nights where you don’t sleep and work 60+ hour weeks just to get a quick pat on the back and watch your account supervisors get the credit (“Pros & Cons of working at an Ad agency”, 2017).
3. After all that work and long hours, agencies statistically offer the lowest wages to entry level positions. Yes, moving up can be quicker but the pay is much lower (“Pros & Cons of working at an Ad agency”, 2017).

These are just some of the pros and cons of working for agencies. If agency life is right for you, the positives will outweigh the negatives. What is important is for you to know what you’re getting yourself into before accepting a job. By using this list and doing more research on agency life, you can get a real grasp on what being an agency worker is all about.

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Reference List:

DornPassionate, N. (2019, February 4). 16 Pros and Cons of Working at an Ad Agency: Filestage Blog. Retrieved from https://filestage.io/blog/pros-and-cons-of-working-at-an-advertising-agency/.

Ruuth, S. (2018, March 9). Pros & Cons Of Working At An Ad Agency. Retrieved from https://www.disruptiveadvertising.com/ppc/pros-cons-working-at-an-ad-agency/.

Pros & Cons of working at an Ad agency. (2017, November 21). Retrieved from http://www.marketerhub.online/blog/pros-cons-working-ad-agency/.

By: Mary McFarland

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 In a day and age where media dominates, the field of public relations (PR) is continuously evolving. There are always new trends and best practices on the rise, and it is vital for small businesses, large corporations and everyone in between to stay up to date.

The most considerable and discussed shift in public relations that we have continued to see this year is its increased connection with content marketing. According to the article “7 PR Trends That Will Help You Prepare For 2019,” author John Hall briefly touches on this topic. He states that, “One of the most important changes that’s happened in public relations over the years is the mentality shift away from self-promotion at your audience’s expense” (Hall, 2018). He goes on to explain that consumers look for businesses and brands to add value to them in some way. This is where content marketing comes in, as its core motivation is to educate and make its audience aware of something through a brand’s services. Essentially, this alignment between content marketing and PR adds value to both the business and the consumer. An article from Babel, a full-service Ad/PR Agency, puts it this way: “In 2019, as many brands review budgets for PR, marketing and advertising, and agencies’ client briefs become more diverse, these three disciplines will become even more tightly intertwined” (Babel, 2019).

Another trend that we have seen in public relations this year is an even greater push to understand and utilize analytics. Data is constantly available, but analyzing that data and curating new strategy from it is what’s most important. According to Pressfarm, “To tell compelling narratives to the target market, important data has to be collected and scrutinized” (Oliynyk, 2019). Fortunately, many monitoring and listening services provide monthly analytics for businesses. One of the most popular is Hootsuite, which specifically focuses on social media data interpretation. Many of their services are free, but they also have plans for purchase as well.

The last trend that we have seen in 2019 and many years prior is the need for crisis communication. In our media-driven world, we have a 24/7 news cycle. The time in which information is spread nationally and globally is shorter than ever, and public relations specialists must have crisis communication plans on deck. These plans must include a detailed strategy and provide appropriate staffing for potential crises. Babel also touched on this topic and stated that an increase in crisis communications staffing would be a significant part of PR in 2019 (Babel, 2019).

Many PR trends are, in part, a result of increased global interconnectivity via media, but they are all rooted in ethics—the need for audiences to have value added to them through an organization or business, the need to manage fear or worry in consumers as a result of crises and the idea of using analytics to understand an individual’s wants and desires. Implementing these trends in years following will guarantee a more successful agency and happier consumers.

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References

 Hall, J. (2018, December 23). 7 PR trends that will help you prepare for 2019. Retrieved from https://www.inc.com/john-hall/7-pr-trends-that-should-be-on-your-radar-in-2019.html

 The Future of Public Relations: 10 PR trends for 2019. (2019, September 23). Retrieved from https://babelpr.com/blog/10-pr-trends-for-2019/

9 Emerging Trends For Modern Public Relations in 2019. (2019, July 31). Retrieved from https://press.farm/emerging-trends-modern-public-relations/

By: Brandie Evans

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Instagram has been around for years and they continue to add new features to the social media app. One of the new features is IGTV, Instagram’s own television application through the app that users can take longer videos and users/brands can share with followers (Stelzner, 2019). At first, IGTV was difficult to figure out, but then Instagram added the IGTV videos onto users’ profiles and onto feeds, making it easier to access the IGTV videos. IGTV has really changed the game for influencers and brands to move forward into research and engagement.

Since 2005, brands and influencers have been using YouTube to promote and reach an audience. Instagram came out with IGTV and Instagram is one of the most used social media platforms, allowing users to access those videos easier on an app they are already on. Accounts with 10,000 or more followers can post a video on IGTV that is at most an hour, and accounts with less followers can post from 15 seconds to 15 minutes (Stelzner, 2019). Another interesting feature is that the video is recorded and viewed vertically and horizontally, which is different from other social media platforms. This is a great tool for digital strategists at agencies around the world to use to raise brand awareness, aid clients and build relationships with consumers.

Instagram’s large audience makes IGTV the perfect feature for brands and influencers to utilize for free marketing. For example, a brand influencer for Morphe Cosmetics films a makeup tutorial and has a large Instagram following. The brand influencer uses IGTV to promote the makeup products and spends no money, while also getting paid somehow from the brand for promotion. It is also rare that people watch videos longer than 5-7 minutes, proving that IGTV is changing digital media due to the length of videos on the feature. Another positive is that Instagram makes it very simple to monitor engagement and views, which can help brands with market research.

Mobile media continues to grow rapidly, giving IGTV space and time to grow and flourish (Loren, 2019). Instagram is growing by curating and pulling together relevant and interesting videos that are similar to the ones you look at on your account and putting them on the popular page. The ‘popular’ page feature is especially helpful for those with a large social media following, allowing their content to be added to the ‘popular’ page.

YouTube is of course a competitor for Instagram’s IGTV being almost the same thing, but with IGTV there is no way to put paid advertisements on the videos (Williams, 2019). This could be bad for brands that are looking to pay for those IGTV video advertisements, but for consumers it could mean seeing less advertisements while on social media. In conclusion, IGTV is a wonderful tool for brands, influencers and agency members alike and also makes it easier for consumers to access the videos.

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References

Loren, T. (2019, August 29). The Ultimate Guide to IGTV, Instagram’s New Video Platform. Retrieved from https://later.com/blog/igtv/.

Stelzner, M. (2019, May 14). How to Use IGTV for Marketers. Retrieved from https://www.socialmediaexaminer.com/how-to-use-igtv-for-marketers-jasmine-star/.

Williams, A. (2019, July 10). What’s next for IGTV? Retrieved from https://www.mobilemarketer.com/news/whats-next-for-igtv/558406/.

By: Cassidy Lego

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Working for a non-profit organization is arguably one of the most rewarding parts of the career for a public relations professional. Being able to use your skills for a greater, lasting impact on a community or even the world is a joy that I believe all professionals should experience.

Of course when it comes to salary, non-profits may not be the most sustainable or financially satisfying. However, that does not mean there is a lack of room to grow and succeed. Non-profit organizations supply their employees with pay as well as benefits, as well as the reward of making a positive impact within communities. The field of public relations is necessary for non-profit organizations. Advertising, marketing and other PR related work are essential aspects for generating business and spreading the word of an organization. There are a multitude of reasons why PR is imperative to non-profit organizations. One of the main reasons being a good public image for the organization, ultimately attracting willing volunteers while successfully educating and intriguing the public. In addition, fundraising and donations correlate with a positive public image produced by professional PR. Another reason why positive PR is so essential within a non-profit organization is the legislative benefits. Essentially, if an organization focuses solely on a certain disease or issue, successful PR projects and revenue may persuade the involvement of the government, therefore increasing the flow of funds that are put towards the organization’s cause.

As mentioned earlier, working with a non-profit comes with awards that do not just come in a form of personal payment, especially when working with an organization that one is passionate about. The simple joy that comes from making a sometimes monumental impact on a community or society itself is the most rewarding part of working for a non-profit. With success also comes the room to grow. Working with a non-profit does not always mean having a poor income, something that is misunderstood.

There is also the fact that, for a multitude of reasons, many non-profits find the investment of public relations a necessity. Expanding their business, especially for an organization that is not limited to one geographic area, is important when striving to expand their funding, exposure and supporters. PR professionals achieve these goals by utilizing social media, something that has recently been used as a key tool for businesses and organizations. These practices are fairly new to both the corporate and non-profit world. Especially for a non-profit, exposure using current public relations and advertising techniques is vital for success. These reasons are why I continue to encourage college students and recent graduates to spend at least a summer or semester with a non-profit organization to expand on their portfolios and resumes using their learned skills, as well as being granted with both a humbling and rewarding experience.

By: Tyler Harris

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By: Emmy Rinehart

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We’ve all been there. The alarm goes off, and we begrudgingly open our sleep-filled eyes. We think about how much we need this job and the promise of a paycheck pulls us out of the bed that we just climbed into a mere five hours ago. We got home the night before, and the evening went by in a series of doctor’s appointments, sporting events, a hastily made dinner, answering more emails and then suddenly looking at the clock that read midnight, leaving us wondering where our gym session, healthy dinner and meaningful conversation with our spouse was supposed to fit in.

None of this is helped by the fact that we know if we asked for the morning off, our boss would likely laugh in our faces at the absurdity of such a question. If we told them we were calling off because our bodies have grown heavy with responsibility and anxiety has created craters where cuticles used to grow, we would likely be told to push through because that seems to be the American way. With suicide being the 10th leading cause of death (Centers for Disease Control and Prevention, 2018) in the U.S., and one in five adults living with a mental illness, we cannot afford to keep perpetuating this attitude in the work place (National Institute of Mental Health, 2019).

With an increased focus on mental health overall, some businesses are working towards creating a healthier workplace for their employees, and they are seeing amazing results in productivity and loyalty in return. A marketing analytics company called Knotch in N.Y.C. gives their employees $50 a month to use for any wellness related activity they choose (Downes, 2019). Some put this money towards therapy sessions or meditation apps, while others schedule trips to the spa or purchase gym memberships to aid in reducing stress (Downes, 2019).

Other ways to increase mental health in the workplace include management being open and encouraging when talking about mental wellness, offering online counseling services and including mental health professionals as a part of their business teams (Downes, 2019).

Even if companies do not have the budget to cover such tools, they can still make a difference when it comes to improving mental health in the workplace (Motsiff, n.d.). Educating your employees on mental illness is important so that they can see that it is not uncommon and is in fact manageable with the right help. It is also important to foster an environment where people feel that they can talk openly about these issues (Motsiff, n.d.).

There are many ways a business can do this. They could have an open-door policy where people can share what is going on in their lives with their management when they are having a hard time. They can then work with managers so that they know how to assist their teams in balancing work and home responsibilities and include information on how to deal with mental illness within employee handbooks.

Finally, it is crucial to treat mental illness just like any other illness and address the issues directly that may be caused as a result (Motsiff, n.d.). If someone has the flu, you don’t expect that person to perform at the same level that they normally do, and you give them time to recover. Mental illness should be given the same accommodation.

Great strides are being made in the way of improving mental health and decreasing the stigma surrounding it in the workplace, but we still have a long way to go. How will you take care of your team today?

By: Gabi Ambrusico

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Growing up, I always thought about one day becoming an adult and having a real job. It used to excite me. I still remember my mom talking about how she was a professional working in a man’s field, and I never quite understood that – I didn’t know what that meant.

There are still some professions to this day that have this “man’s profession” stigma around it. This stigma is prevalent because there are typically more men working in that desired field and that women may have a more difficult time securing a job in that area because the profession is densely male-dominated. Fields of work such as architecture, construction, engineering, sales, the sports industry, and advertising are a few male-dominated categories in the workforce.

While watching “Mad Men”, I remember thinking that the show was supposed to take place in the 1950s; therefore, everything I was watching was blown out of proportion. All the men in the show are higher-paid, well-respected individuals, and all of the women are just their secretaries that run errands. However, we do get to watch Peggy’s growth through the business when she is granted a chance on the creative team with the rest of the men. She even eventually gets her own office. While reading more in depth about women in the workplace, I learned that we still see some of these stigmas occur.

AdAge conducted an experiment in which they set up an email address asking women to share gender bias and discrimination stories. They received over 100 responses with stories about women continually being talked over in meetings and in front of clients, inappropriately touched or spoken to, asked to run favors for men who are ranked way lower than them, asked to join a meeting to represent “females” in a room full of men, and so forth (Stein, 2017). I then started to read about statistics. According to Foresight Factory, only 4% of Fortune 500 companies’ CEOs are female. A shocking 40% of women believe they have been discriminated against because of their gender in the workplace. One out of three women have experienced sexual harassment at work. It is also estimated that the wage gap in the United States will not close before 2059, and it will take 217 years to close the world’s gender pay gap (“Gender Diversity”, 2016). While these are sad and alarming, there is still some hope. Claire Telling, co-CEO of Grace Blue, said: “The company has seen a massive increase in awareness of the need to have more female leaders at the top,” (Stein, 2017). This means that more female candidates are being cautious about joining a male-dominated or non-diverse company and are not afraid to be vocal about it. Men are also recognizing this and asking what they can do to help or change these issues.     

There are also evolving organizations to help educate and stop gender bias and discrimination in the workforce. The Female Quotient’s mission is to help businesses achieve gender equality by providing statistics and facts about how much more businesses could achieve if equality existed there. They believe in “rewriting the rules of the workplace.” One of the interesting studies they have listed on their website is that over 900 companies show that organizations with three or more women in senior management positions score higher in every single dimension of organizational effectiveness (“Equality Matters”, 2019).

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References: 

Equality Matters. (2019). Retrieved from https://www.thefemalequotient.com/equality-matters/

Gender Diversity in the US Media, Advertising and Creative Industry. (2016). Retrieved from https://www.foresightfactory.co/wp-content/uploads/2016/09/Gender-Diversity-in-the-US-Media-Advertising-and-Creative-Industry-Report-2016-1.pdf

Stein, L. (2017, May 31). Advertising Is Still a Boys’ Club. Retrieved from https://adage.com/article/news/advertising-a-boy-s-club/309166

By: Rebecca Jerome

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The agency industry is changing rapidly with the growth of social media and new social media trends. New ideas of how to sell and advertise for your brand are constantly emerging. One of the biggest and most prevalent is the use of influencers. An influencer is a person with the ability to influence potential buyers of a product or service by promoting them. Influencers tend to do this through different social media platforms.  

Whether it’s logging on to Instagram and seeing a picture of a Bachelor star advertising for a new brand, or logging on to YouTube and hearing “Hey Sisters!” as James Charles talks about a new product one of his friends created. You’ve seen the use of influencer marketing. Influencer marketing is a collaboration of old and new ideas. It uses the individual and their large following to give a human voice to the brand, making the brand seem much closer and more direct. 

Influencer marketing is on the rise each and every year as it proves to be more successful than traditional marketing and advertising. Businesses are making $7.65 for every $1 they spend, according to the Influencer Marketing Hub (2017). This trend is causing brands to place their advertisements much more strategically and on different platforms that their audiences are on, like online and social media. It’s also allowing for better insights and analytics to be followed depending on the influencer. By using an influencers specific code at checkout to receive an extra 10% off your purchase, they’re able to see how many shoppers are buying the product after seeing a specific influencer’s post. 

The idea of influencer marketing started hundreds of years ago. One of the first influencers ever was Josiah Wedgewood, who used his royalty to endorse his pottery-making in the 1800s, using his authority to promote the use of medicine. It comes from the idea of someone being specialized in their industry and being seen as an authority figure. People begin to believe that authority figures know more than they do, and the authority figure can more easily persuade them to do different things. Since then, influencer marketing has continued to involve into what we see it as today (Patel, 2018).

In 1930, Coca-Cola began promoting Santa buying their soda in advertisements and the relationship between loving the person and loving the brand was born. Marketers and advertisers realized that people were more likely to use a product just because someone they admired did. From there we’ve seen influencer marketing grow in the 1950s with famous actors and athletes smoking cigarettes. Chesterfields cigarettes hired baseball players to sway the public’s growing opinion that cigarettes might actually be harming their health. Advertisements highlighted the most successful men at the time all smoking and performing their best. (Gilin, 2008). 

It’s no secret why we’re drawn to products our peers and idols use. If some of the greatest athletes are constantly promoting a product, it’s only human nature to think that product is what you’d need in order to follow in their footsteps. That is the beauty in influencer marketing, and why it’s so important to keep an eye on emerging trends. Next time you’re scrolling through your feed or watching a video online, be sure to check and see what is written below. See what products they are sponsored by and paid to talk about, and which they just truly love to use. You’ll learn very quickly how we are all being influenced by more than just the person. 

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Reference

Patel, D. (2018, December 5). 10 Influencer Marketing Trends to Keep Your Eye On. Retrieved February 21, 2020, from https://www.entrepreneur.com/article/324177

Gillin, P. (2008). New Media, New Influencers and Implications for the Public Relations Profession. Retrieved February 21, 2020, from http://media-s3.blogosfere.it/iab/images/NewInfluencer.pdf 

A Complete History of Influencer Marketing and What it Means for the Future [Infographic]. (2017, September 5). Retrieved February 21, 2020, from https://socialmediaexplorer.com/content-sections/tools-and-tips/complete-history-i influencer-marketing-means-future-infographic/