Knocking Out the Competition: How TikTok is Transforming Boxing Promotion
By Kaleb Ridlon In our ever-evolving world, societal and technological changes are reshaping how we connect, communicate, and do business. One of the most significant transformations in recent years has been the rise of social media, and its impact on various aspects of our lives is undeniable. But what if we told you this digital…
Influencer Marketing: Landing the Perfect Influencer for Your Brand
By Kyle Boggio Welcome to the ever-evolving world of modern marketing, driven by digital innovation. In this era of limitless possibilities, businesses are discovering the potent strategy of influencer marketing to boost engagement, fortify brand presence and supercharge sales. In 2022, a remarkable 75% of brands dedicated budgets to influencer marketing, recognizing it as a…
Have A Blockbuster Mentality in The Advertising World
By Zach Esswein Will your next campaign be a hit or a bust? How can you create urgency for your call to action? How can you engage your audience in creating awareness? In recent years silver screen promos have been finding ways to do just that. So, let’s turn to the world of blockbuster movies…
Breaking the Stigma: Advocating for Mental Health in AD+PR agencies
By Colby Huston Have you ever been so overwhelmed with work or a client that you want to break down, hide under a blanket and never do anything again? We get it. We’ve been there. You are not alone. Agency life can be consuming. More specifically, public relations and advertising agencies like MHA work day…
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