PR Activations: The Good, and the Bad, and the Ugly
In this day and age, brands must go above and beyond to get noticed. Companies who have strived to get awareness have found creative ways to truly interact with their target audiences. Brand activations are what allow a brand to provide unique experiences to consumers in a more personal and direct way. Have you ever…
Breaking the Chains of Perfection and Pushing Authenticity
By: Ray Lapoint What is Authenticity? Trapped behind cell phone screens and computer monitors, users of the digital world have become far removed from reality. So far removed that the future of marketing may very well depend on the focus and concentration of a single attribute. Authenticity. Authenticity means being real or genuine. When thinking…
Fashion PR Strategies that Missed the Mark
By Dominique DeVivo Inside look at Failed Campaigns Behind-the-scenes factors play a vital part in successful campaigns. Many fashion brands are under a microscope with their large customer fanbases. One wrong move may result in a backlash from countless consumers. Not only do these failed strategies reflect badly on the company, but often result in…
How Bartending Helped Me Understand The Consumer
As a bartender, I understand that the job isn’t just about mixing a great cocktail. Customer relationships are at the heart of what I do.
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